The recipe for the perfect Bar or Bat Mitzvah

We love a Bar or Bat Mitzvah here at Madame Tussauds (check out our video https://vimeo.com/63928453) and we often work with a very creative company called the Events Factory. This week we asked Darren and Craig from the Events Factory what they reckon makes the perfect recipe for a Bar or Bat Mitzvah....

'As an events company we’re constantly asked what is the perfect recipe, it’s no easy question to answer but if you follow our advice you’ll certainly be on the way to having that perfect bar/batmitzvah, we've organised over 500 events in our time'

Before you think about lighting, sound and music you need to find the perfect venue. Somewhere that can accommodate all your guests, looks great in photos and wows people, such as Madame Tussauds London. Those guests of yours need to be fed so choose a caterer and food that will keep everyone full to the brim. 

Then comes your entertainment, from DJ’s to live musicians everyone has a preference but why not combine the two and have ‘DJ Live’ if you want something new and modern.  DJ live combines the elements of live music with the tracks mixed up by a DJ and is sure to get everyone dancing.

Next you need to add in some lighting. The lighting is what will first wow guests as they walk into the room but will also enhance the party during the disco. A funky and modern backdrop and dance floor is also something that again not only wows your guests but also looks great in all your photos.

Finally you need to keep those all important friends and family entertained throughout the evening with entertainment. Magicians and photo booths are still very popular but there is so much more. We are the exclusive provider of Xylobands, which are LED wristbands, all guests get given a wristband and these interact with the music throughout the whole evening. Everyone gets to be a part of the show. 

'The ability to personalise is very popular too whether it be phone cases, caps, T-Shirts or flip books. Add all of this together and you have the perfect recipe for that perfect bar/batmitzvah'

This blog was written on 11th April 2014.

How much value do you give your social media followers as an event company?

The events industry is guilty, you out there! That’s right. Us too actually.  

Scroll through your events industry twitter feed and what do you see? Event companies continually talking about an upcoming event and sharing beautiful photos of venues set up, lighting in place, guest speakers talking. They mention all the lovely suppliers who are working. This content can be insightful and relevant to the audience that are attending that event but what about the rest of your followers? What value are you giving them?

That comes down to providing helpful content. Here are our top tips for creating fun and relevant online content for your events community, whether it be video, blogs, slideshare presentations or photo’s!

1. Answer your customers questions

If you are a London attraction, clients may not believe that you can set up the venue in time for their awards dinner for 380 people. Provide them with a time lapse video like this one.

If you are a caterer, blog about how a client can brand their food, suggest some recipes for the week or the best new restaurant to visit in London.  

2. Help your audience in their job as an events industry professional

Monitoring social media conversations is a great way to find out what people are looking for. However, all you need to do is think about how your product helps customers. If you are a production agency, your client may want to know what types of lighting an event manager needs to consider for a conference.  Create a video to walk them through it.

Conducting a survey on your industry can help your followers and positions you as a thought leader. Jackson Gilmour executed this survey in partnership with Science Museum to find out the perfect equation for catering at events.

Here are two of my favourite event companies that help event professionals:

3. Make it Fun

Give your audience some fun content, which can be absolutely nothing to do with your product. Pepsi pulled this stunt recently which has had over 5 million views. Watch it here.

Tesco asked people to tweet their funniest mother’s day cooking disasters, a comical read. However, it can be simple, Innocent Smoothies share their thought of the day on Instagram to inspire you for your day ahead.

Our thought for the day? Remember to show your audience fun and relevant content!

This blog was written on 3rd April 2014 by Emma Greenfield

 

 

Top 5 Event Trends in 2014

It’s always important to take a step back to consider what’s trending to make sure you make your next event is the best one yet! Sit down, have a cup of tea and take a look at these 2014 event trends below!

1. Interactive AV

Add something extra special to your event with a projected red carpet with paparazzi flash bulbs, which would enhance any themed event at Madame Tussauds or project a giant interactive piano on to the floor at the Sealife London Aquarium. The possibilities are endless! Partridge Events have recently launched interactive projections, which uses fantastic motion capture technology to create a unique experience.

2. 1940’s Cocktail Revival

Why not start your event in style by joining the 40’s cocktail revival! This year at the top of everyone’s list is the classic American favourite “the Daiquiri”. Also popular this year is the “Gin Fizz” and “Whiskey Sour”! Yum!

3. Exotic Meat

A big trend in 2014 will see a move away from the conventional banqueting choice of white meat towards more unusual seasonal choices of meat. Ian Lilley, Head Chef at foodbydish says that ‘using seasonal ingredients is key to keeping things fresh and innovative. Gone are the days of pretty food steeped with edible flowers, 2014 see's exciting ingredients that challenge the norm’

Some even predict that we can expect to see more woodland meats such as goat, rabbit and pigeon!! I’ll leave you decide on this one!

4.  Collecting Event Visuals

This has always been important to clients, and 2014 is no exception. Conventional photography and videography is still looking popular, but there will be an increase in social media content allowing guests to engage with the event. With Merlin Events you’ll get a free social media photographer with most event packages!

5. Unique Venues

With the end of the recession in sight, unique venues are once again the centre of attention. New venues like the London Aquatic Centre will soon be putting on events for guests to enjoy a unique experience. With everyone having a little more budget to work with events are becoming the lavish affairs that they were in the early 00’s. Where better to splash your cash than in a venue that your guests will talk about for months to come.

We can’t wait to see what trends 2015 will bring!! Stay tuned…

This blog was written by Gareth Mctiffin on Thursday 27th March 2014

 

Behind the scenes at Madame Tussauds London

On the 26th March we will be hosting our first ever late night opening at Madame Tussauds London, our studio's team will be on hand to talk to guests about the process of how a wax figure is made. To give you a taster, the studio's team have been giving us the low down in just 8 steps:

1. Sitting

Firstly, the sculptors very carefully take hundreds of accurate measurements of the subject with traditional callipers and measuring tapes, along with a library of reference shots depicting the selected pose.

2. Sculpting

Each figure is perfectly sculpted in clay and this is used to create a mould from which the wax figure is created. A whopping 150kg of clay is used in the sculpting process!

 

3. Moulding

A ‘piece mould’ of the head is made using fine quality plaster to reproduce the surface of the clay, which is then cast into a beeswax and Japan wax mix. Because they are made up of many separate pieces, the head moulds will last a long time. We have plaster piece moulds which are 200 years old, and fresh wax casts can be taken from these originals many times.

4. Pouring

Molten wax, coloured with a dye and heated to a temperature of 165° F. is poured into the mould. The wax is then left to cool for the time it takes for the wax to harden to a 5/8-inch thickness. The surplus liquid wax is then poured away, leaving the hollow wax cast.

5. Removing the mould

After further cooling for 1½ hours the pieces of the mould are carefully pulled away to reveal the wax head. At this stage the wax surface is interrupted by tiny ridges formed by the joints between each mould section. The sculptor carefully removes these seams. The head still retains wax eyes and these are melted away to make room for the acrylic eyes. The teeth, if showing, are treated in a similar way.

6. Hair Insertion

Expert hairstylists replicate our star's hair right down to the last one. Ethically sourced human hair is inserted strand by strand and then cut to style. It is an incredibly delicate and involved process - taking around 6 weeks to insert a full head of hair!

7. Colouring

The figure is then coloured by a team of make-up artists. 20 different colours are used to recreate lifelike skin tones. 10 layers of oil paints are used to build up layers of colour on the face to give a translucency to the skin tones and a realistic texture and colour. Every freckle, mole, wrinkle and dimple is accurately reproduced!

8. The finished figure

Overall, it takes four months of specialist sculpting, moulding and colouring to create a Madame Tussauds wax figure. Each figure costs approximately £150,000.

This blog was written by Emma Greenfield on  Monday 17th March 2014